content creation
Crafted with care & designed to build connections that evolve.
Photo by Paul MillerPaul Miller Photography
About the Brand:
Paul Miller Photography is a Denver-based studio with more than 15 years of experience creating refined, detail-driven imagery for national clients including Crocs + Swarovski, AAA, Fruit of the Loom, and Starbucks.
Project Context:
As Paul’s body of work and client roster continue to grow, there is an opportunity to more clearly articulate his creative process, production expertise, and professional approach to prospective clients across digital channels.
Project Goal:
Develop a consistent content system across LinkedIn and the website that showcases recent work, highlights technical and creative expertise, and reinforces a reliably high-quality work ethic.
Scope of Work:
Develop and maintain Ghost Stories and Letters from Ghost Studio content series
Translate behind-the-scenes process into client-facing narratives
Create case-study-driven content for LinkedIn and web distribution
Establish a repeatable editorial structure for ongoing content creation
By the Numbers:
35% average follower growth rate
67% increase in website traffic
Photo by Paul Miller
THE GRAIN YARD
About the Brand:
The Grain Yard is a historic grain elevator in downtown Louisville, Colorado, purchased by a group of local residents with the goal of restoring the building and reopening it as a community gathering space.
Project Context:
The renovation process generates strong community interest while spanning an extended timeline, creating a need for clear, centralized, and ongoing communication.
Project Goal:
Create and distribute digital content that keeps the community informed, builds momentum throughout the renovation process, and establishes the Grain Yard as a future gathering place prior to opening.
Scope of Work:
Develop and maintain website content sharing the building history and renovation progress
Create and distribute The Grain Feed newsletter
Share updates on public meetings, construction milestones, and future plans
Build and grow a subscriber base for long-term community engagement
By the Numbers:
85% average newsletter subscriber growth rate
40% average open rate
39% average unique click rate